Volume Reseller Partners

The volume reseller and distributor partner program is for partners that resell all or part of the Business Objects product suite and derive their primary revenue from license sales. These partners include organizations that are primary distributors or master resellers in particular regions or countries. The geographical presence of these partners is complementary to that of Business Objects and their work with resellers provides breadth for selling our products and services.

This highly organized program provides a clearly-defined environment for Volume Reseller and Distributor partners to work within and includes five achievement levels: Distributor, Platinum, Gold, Silver, and Bronze Reseller. Note that availability of level varies between countries. Check with a local partner representative for specific details.

Through this program, volume reseller and distributor partners can:

  • Increase revenue: Business Objects helps our partners create new business opportunities to maximize revenue potential and close more deals at higher margin with the broadest range of new and improved BI products that showcase high incremental value.

  • Increase customer satisfaction: Through the provision of market leading BI technologies we elevate the value of our reseller offerings enabling our partners to provide their customers with robust solutions that provide access to the valuable data locked inside applications.


Superior account management and a host of other benefits are available to VARs through this program. Depending on achievement level, partners are eligible to receive pricing discounts, NFR product, as well as sales and pre-sales support. Marketing support includes access to marketing funds, partner extranet, events, newsletters, logos, jointly branded collateral and more. We also offer a full range of product training and certification options.

Note: Partner benefits and requirements are a function of both partnership level and partner type and may vary by country.


Partner requirements vary depending on achievement level but are predominantly determined by annual revenue commitments.

If you are located in North America, Apply Now to become a Business Objects Volume Reseller Partner today.

If you are located outside North America, please contact your local Business Objects office.

View our directory of Volume Reseller Partners.