Partnerships are essential to our success, and critical for delivering value to our customers. That's why long-term strategic business partnerships are central to our go-to-market strategy.

Categories

Business Objects builds key relationships in five partnership categories:

• Technology
• OEM
• Volume
• Value-added reseller (VAR)
• System integrator (SI)

We also work to continuously improve our partnership program so partners and customers are successful.

Acievement Levels

Within each partnership category, there is a range of achievement levels:

• Global Alliance
• Platinum
• Gold
• Silver
• Bronze

Some partners may fit into a combination of partnership category and achievement level. Through this tiered partner program, partners can increase their achievement level (and benefits) by meeting specified goals over time.

Partnership Requirements & Benefits

Overall requirements for partnership and benefits depend on partnership category, level, and country. Benefits include: sales resources, marketing and technical support, education and certification programs, and access to a not-for-resale product library.
Global Partner Program Overview(1.3M PDF)