VAR Partners

The VAR partner program is for partners who offer customized solutions - essentially a combination of domain, vertical, or application expertise that includes Business Objects technology. VAR partners focus mainly on driving license revenue through the resale of all or part of the Business Objects product suite. These partners also offer professional services to support the deployment of our technology.

This highly organized program provides a clearly-defined environment for VARs to work within and includes four achievement levels: Platinum, Gold, Silver, and Bronze. Note that availability of level varies between countries. Check with a local partner representative for specific details.

Top-performing VARs are also eligible to participate in our Authorized Education and Authorized Consulting partner programs. Find out more

Through this program, VARs can:

  • Increase revenue: Business Objects helps our partners create new business opportunities to maximize revenue potential and close more deals at higher margin with the broadest range of new and improved products that showcase high incremental value.

  • Increase customer satisfaction: Through the provision of market leading BI technologies we elevate the value of our reseller offerings enabling our partners to provide their customers with robust solutions that provide access to the valuable data locked inside applications.

  • Deploy faster: Our BI tools and analytic dashboard framework enable deployment in weeks and eliminate the maintenance and customization effort associated with custom development.


Note: Partner benefits and requirements are a function of both partnership level and partner type and may vary by country.

Superior account management and a host of other benefits are available to VARs through this program. Depending on achievement level, partners are eligible to receive product discounts, referrals, NFR software, demo licenses, and sales collateral. Marketing support includes access to marketing funds, the partner extranet, events, newsletters, logos, jointly branded collateral, and more. We offer web, email, phone-based technical support and a full range of product training and certification options.


Partner requirements vary depending on achievement level but are predominantly determined by annual revenue commitments. Annual program fees are mandatory for all partner levels except Bronze, although this may vary by country. Partners must also commit to sales and pre-sales training activities as well as achieve technical certifications for the products they sell.

If you are located in North America, Apply Now to become a Business Objects VAR partner.

If you are located outside of the US, please contact your local Business Objects office.

View our directory of North American VAR Partners.